Privacy

General

Are the ads served anonymously?

Yes. There is absolutely no personally identifiable information in any of our cookies. Nor does Datalogix transfer any personally identifiable information to any third parties for online advertising. Participation is up to the consumer. If you’d like to discontinue receiving tailored and more relevant advertising from us and our customers, you can click here.

What does this policy cover?

This privacy policy covers Datalogix products. These products use multiple proprietary de-identification systems and procedures to preserve the anonymity of users.

Our products use de-identified data including demographic and purchasing information, to recommend better, more targeted advertisements while providing a choice about whether to participate or not.

When do consumers get notice that they are participating in Datalogix online ad targeting?

Each of our audience partners is required to provide you notice and choice at the time you register or purchase a product online that the registration or purchase information you voluntarily submit and other information may be shared with third parties for online ad tailoring.

Registration with our partners can occur, for example, when you sign up for a sweepstakes offer, request information on a product or service, sign-in to a social networking portal, make a purchase, or respond to an email promotion.

To qualify as part of our network, partner sites also are required to provide a notice that gives you information about how to block or disable third-party cookies, including those associated with Datalogix.

Lastly, Datalogix employs a platform for Privacy Preferences (P3P) to automatically check whether your browser is set to allow third party cookies.

How long before Datalogix cookies expire?

Our cookies will automatically expire within 24 months.

How frequently do you delete log data?

We automatically delete Datalogix server log data 180 days after it is collected.

Does Datalogix use health data segments to recommend ads?

Datalogix uses non-sensitive health & geographic data segments as part of the advertising recommendation engine. To provide transparency around our health related data segments, we provide a list of these segments. This list includes segments such as Allergy Sufferers (click here for a list of other health related segments).

Health segment list:

• DLX CPG > Allergy Sufferers
• DLX CPG > Analgesics Buyer
• DLX CPG > Cosmetics Buyers
• DLX CPG > Cough & Cold Sufferers
• DLX CPG > Dieters
• DLX CPG > Value Haircare
• DLX CPG > Vitamin Buyers
• DLX CPG > Natural & Organic Buyer
• DLX CPG > Top OTC Purchasers
• DLX Retail > Health & Wellness Buyers
• DLX Retail > Health & Wellness Buyers > Natural Wellness
• DLX Retail > Health & Wellness Buyers > Weight Loss & Supplements
• DLX Retail > Fitness Buyers
• DLX Retail > Fitness Buyers > Cyclists
• DLX Retail > Fitness Buyers > Runners
• DLX Lifestyles > Healthy & Fit
• DLX Lifestyles > Seniors

Consumers who no longer wish to receive tailored advertisements from Datalogix technology can click here.

Security

What are your policies for personally identifiable information?

Although Datalogix may collect personally identifiable information, we do not share any personally identifiable information to support the Datalogix ad recommendation engine. The Datalogix product line uses proprietary de-identification systems and procedures to preserve the anonymity of users.

How is my personal information secured?

Datalogix invests heavily each year to help ensure that the data Datalogix uses to produce relevant advertising is maintained accurately and housed securely. We take reasonable measures to protect the consumer and our data with both technology and business practices that mitigate the risk of unauthorized access. We use multiple layers of security, combining: state of the art firewall protection, strictly controlled access, and other security measures to guard against unauthorized use or alteration of our data and our ad recommendation engine.

Also, we require all of our partners to securely manage any data that we might share for Datalogix products.

What is in Datalogix cookies?

There is no personally identifiable information in any Datalogix cookie.

This is a sample of some of the encoded elements inside of one of our Datalogix cookies:
2008061816021441595310018964 nexac.com/ 2147484672 3901994752 30084913 122572352 29938063 *

We place Datalogix cookies on browsers (like Internet Explorer or Firefox) which are set to accept third party cookies.

Do you use any other technology to recommend ads?

Yes. We also use industry standard “pixel tags” to deliver better tailored marketing messages to consumers. Our pixel tags are located on our clients’ web sites.

Consumers who no longer wish to receive tailored advertisements from our partners using the Datalogix cookie can click here.

What happens with the information you collect?

We may share information with our third party advertising partners for purposes of analysis and improvement of their sites and tailoring of their advertising. Our third-party advertising partners may use information about visits to Web sites and interactions with Web-based ads in order to provide the advertisements about goods and services that are most likely to be of interest to consumers.

We may provide your personally identifiable information to third party service providers who work on behalf of or with us to provide some aspects of our services. However, these service providers do not have any independent right to use or share this information.

Consumer Choices

What if I don’t want to participate in Datalogix advertising?

The Datalogix ad recommendation engine is premised on trying to understand consumer preferences. If a consumer chooses not to participate, well, that’s a preference – and we take it seriously.

Consumers who no longer wish to receive tailored advertisements from Datalogix technology can click here. If you elect to opt out, we will set an Ignore Flag indicating that we should not collect data from that browser. When opted out, you will still receive ads online from parties other than Datalogix, but these ads may not be as relevant to you. If you delete cookies, install a new browser, or buy a new computer, the Ignore Flag will need to be reset by coming back to this site.

If Datalogix has information about you in its Database, that information can be suppressed from third-party use by filling out the Datalogix Offline Opt-Out form above.

Kids information is sensitive. How do you protect children?

This information is sensitive. Neither we nor our partners knowingly collect any information from children under 13 and Datalogix advertising is not produced for nor directed at children. If you believe that a child using this computer may have accidentally registered with one of our partners and has mistakenly received Datalogix Ad Recommendation Engine messages, please contact us.

What happens if there is a change to your policies or company structure?

If we need to change or update our privacy policy in some substantial way, we will post a notification of those changes on this website. Please feel free to check back at any time.

If Datalogix is purchased, or its assets related to Datalogix are purchased, Datalogix and any data associated with our ad recommendation engine will be transferred.

Although we currently do not have a parent company, any subsidiaries, joint ventures, or other companies under common control (collectively, “Affiliates”), we may in the future. We may share some or all of your information with these Affiliates.

We may disclose information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or defend the rights, property, or safety of Datalogix or any third party.

Datalogix is committed, however, to using marketing data solely for marketing purposes. We reserve the right to challenge any court order seeking access to our data for any other purpose.

Datalogix utilizes a variety of systems and procedures to help safeguard the privacy and security of the data used in the Database. We strictly adhere to these policies because understanding and honoring the preferences of consumers is at the heart of our business and is a critical part of our ongoing commitment to adhere to a self-regulatory code of conduct.

Please refer back to this page for updates to these policies.

How does Datalogix provide notice & choice to consumers?

Consumers who no longer wish to receive tailored advertisements via Datalogix can opt-out by filling out the form above.

A properly completed form will result in suppression from future sharing of any records linked to the information on the form, if such records exist in our database.

Your preference will be noted in our records within seven days, but may not impact information that has already been provided to Datalogix clients or business partners.

Within 60 days of receiving your request, a Datalogix representative will reply with an acknowledgement of your request, confirming modification of our records.

What data does the company collect?

Datalogix clients choose to contribute data in order to better understand which offers, products or services their customers will find most relevant and valuable.

To maximize relevance for consumers and efficient segmentation for advertisers, Datalogix clients may contribute information including name, address, phone number, email address, purchase information, and customer ID.

How does Datalogix limit data collection?

Datalogix does not collect sensitive information such as social security number, credit card numbers, banking information, prescription information.

What does Datalogix do with the data it collects?

Datalogix clients use this data to help develop, enrich and execute marketing programs that bring value to consumers by providing relevant and high-quality products and services.

This process can include:

• Advertisers working with Datalogix to develop products and services that are tailor-made to specific consumer or market segments,
• Delivering advertisements to consumers who will likely find the offer relevant through various channels (mail, online and others), and
• Updating and validating delivery information (including physical address, email address[es] and demographic information) to facilitate proper delivery of Datalogix clients’ services and communications.

How do you limit the use of data by the government?

Datalogix is bound by agreements with all of its clients and partners in protecting the privacy and security of the data it holds.

As part of these covenants and our own commitment to create consumer confidence, we only share data with government agencies or law enforcement for limited purposes, such as:

• To prevent and investigate actual or suspected identity theft and fraud
• To defend and protect the rights of Datalogix
• To deter cyber criminals, we may work collaboratively with law enforcement, including possible sharing of the most limited amount of data possible, if Datalogix becomes the target of a cyber attack regardless of whether the attack is successful or not.

When required to do so by a court order or legal process obtained by the requesting law enforcement agency. As part of our due process and our commitment to privacy, Datalogix reserves the right to challenge and/or limit subpoenas and court orders.

How does Datalogix secure data?

Datalogix continually invests to help ensure the integrity of data entrusted to us because security is a top priority. We understand that consumers, and their demands for strong security measures, are at the heart of preference-based marketing.

Datalogix demonstrates this commitment to security by:

• Having its security systems audited by an independent third party
• Abiding by the Security Checklist co-developed by the DMA and the U.S. Federal Trade Commission.
• Using available technology, training and other techniques to implement security systems such as firewalls.
• Offering encryption to secure data transfers.
• Fostering safe and secure data management by requiring all Datalogix employees to abide by the Datalogix Corporate Information Security Policy.

How does Datalogix handle data retention issues?

The retention of data in a secure, responsible manner receives a high level of attention because consumers demand strong security measures and because of our contractual obligations.

We delete data from our database upon request from Datalogix clients and suppress records as requested by consumers. In all other cases, we retain data in accordance with established security and retention procedures.

Your California Privacy Rights

As of January 1, 2005, organizations must provide residents of the State of California access to a privacy policy that gives consumers a choice in the use of personal information by third parties for marketing purposes.

Datalogix has a comprehensive privacy policy and provides consumers with details on how you may express your choice regarding the use of personal information by third parties for direct marketing purposes.

If you are a California resident interested in exercising your third party disclosure choices please send us a request to opt-out using the form above. You may alternatively contact us via postal mail at:

Datalogix
10075 Westmoor Dr.
Westminster, CO 80021
Attention: California Privacy

All postal requests must be labeled “California Privacy” on the envelope, post card or subject line.

For all requests, please include your name, street address, city, state and zip code. We cannot be responsible for notices that are not labeled or sent improperly, or do not have complete information.

Who does this policy apply to?

Datalogix’s Privacy & Security Policy applies only to Datalogix and its online prescence (i.e. datalogix.com). It does not apply to third party, client or partner companies or their associated online presence.

What if I believe your systems have been compromised or are not in compliance?

At Datalogix we take our commitment to our Privacy & Security Policy seriously. If you have reason to believe that our systems have been compromised in any way please contact us immediately. This includes any concerns you might have about a cyber criminal abusing Datalogix to perpetrate phishing or other illegal/unethical behavior.

If you have concerns about Datalogix compliance with this policy, please contact us immediately at privacy@Datalogix.com.

Alternately, you can contact the DMA if you believe we are not complying with this policy by clicking here.

What happens if there is a change to your policies or company structure?

If we need to change or update our privacy policy in some substantial way, we will post a notification of those changes on this website. Please feel free to check back at any time.

If Datalogix is purchased, or its assets related to Datalogix are purchased, Datalogix and any data associated with our ad recommendation engine will be transferred.

Although we currently do not have a parent company, any subsidiaries, joint ventures, or other companies under common control (collectively, “Affiliates”), we may in the future. We may share some or all of your information with these Affiliates.

We may disclose information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or defend the rights, property, or safety of Datalogix or any third party.

Datalogix is committed, however, to using marketing data solely for marketing purposes. We reserve the right to challenge any court order seeking access to our data for any other purpose.

Who can I contact for more information?

For additional information related to this privacy policy, please send an email to privacy@Datalogix.com.